Data Analytics

Aug 14, 20234 min read

What’s The Difference Between Social Listening & Social Monitoring?

Understanding your audiences’ sentiments, preferences, and pain points creates a space for you to tailor your communication.

Aug 9, 20233 min read

Smart PR in the IoT Age

Embracing IoT requires a cultural shift. PR firms need to foster a culture that welcomes innovation

May 12, 20232 min read

5 Ways To Measure The Success Of Your PR Campaign

What does the success of your PR campaign depend on? Learn more now!

Nov 17, 20222 min read

Data & PR: A Power Couple

Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.