A Guide to Meaningful Metric Measurements
Learn how to avoid common PR measurement mistakes and refine your strategies for better ROI.
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SPRD
May 233 min read
From Metrics to Meaning: How Data is Transforming PR
How is data revolutionising public relations and how does it enable PR pros to prepare for the future? Explore all these in this blog.
SPRD
Jan 304 min read
Data-backed Storytelling: A New Chapter in Business Communications
Discover what is data-driven storytelling, how it benefits your business, and how to incorporate it into your PR campaign.
SPRD
Aug 14, 20234 min read
What’s The Difference Between Social Listening & Social Monitoring?
Understanding your audiences’ sentiments, preferences, and pain points creates a space for you to tailor your communication.
SPRD
Jul 24, 20233 min read
PR and ORM Strategies for Driving App Adoption on Threads
Public relations, in essence, is about shaping perception. For an app like Threads, this involves creating a narrative with potential users
SPRD
Jun 21, 20233 min read
Social Media & Employee Advocacy: A Powerful PR Duo
Social media platforms play an instrumental role in shaping public perception, making them indispensable tools for robust ORM strategies.
SPRD
Jun 9, 20234 min read
Trends or Testimonials: What’s Killing Influencer Marketing?
Is influencer marketing dying? Statistics say it’s still alive for marketers, but audiences claim that its effectiveness is not as strong.
SPRD
Dec 28, 20223 min read
PR Trends To Help You Soar Higher In 2023
What's in a trend? Trends are like additional boosters to your public relations campaigns. As PR pros, trends tell us what the hot topics...
SPRD
Nov 17, 20222 min read
Data & PR: A Power Couple
Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.
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