Data & PR

Aug 28, 20243 min read

A Guide to Meaningful Metric Measurements

Learn how to avoid common PR measurement mistakes and refine your strategies for better ROI.

May 23, 20243 min read

From Metrics to Meaning: How Data is Transforming PR

How is data revolutionising public relations and how does it enable PR pros to prepare for the future? Explore all these in this blog.

Jan 30, 20244 min read

Data-backed Storytelling: A New Chapter in Business Communications

Discover what is data-driven storytelling, how it benefits your business, and how to incorporate it into your PR campaign.

Aug 14, 20234 min read

What’s The Difference Between Social Listening & Social Monitoring?

Understanding your audiences’ sentiments, preferences, and pain points creates a space for you to tailor your communication.

Jul 24, 20233 min read

PR and ORM Strategies for Driving App Adoption on Threads

Public relations, in essence, is about shaping perception. For an app like Threads, this involves creating a narrative with potential users

Jun 21, 20233 min read

Social Media & Employee Advocacy: A Powerful PR Duo

Social media platforms play an instrumental role in shaping public perception, making them indispensable tools for robust ORM strategies.

Jun 9, 20234 min read

Trends or Testimonials: What’s Killing Influencer Marketing?

Is influencer marketing dying? Statistics say it’s still alive for marketers, but audiences claim that its effectiveness is not as strong.

Dec 28, 20223 min read

PR Trends To Help You Soar Higher In 2023

What's in a trend? Trends are like additional boosters to your public relations campaigns. As PR pros, trends tell us what the hot topics...

Nov 17, 20222 min read

Data & PR: A Power Couple

Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.