In this modern era, the narrative isn’t just crafted by what a brand communicates, but more critically by what people share with their peers

Unlock the power of Brand Activism and drive a revolutionary change. Read the blog to learn perception refinement through brand activism.

Embracing IoT requires a cultural shift. PR firms need to foster a culture that welcomes innovation

Social listening shifts PR from a reactive stance to a proactive one.

Corporate communications is no longer about who shouts the loudest, but who communicates most effectively.

Whether it's internal communications or external PR campaigns, the principles remain intertwined – fostering resilience, and unity.

Voice searches and vocal SEO have moved on from a mere trend to a fundamental part of digital PR.

PR professionals are not just storytellers; we are connectors too. We bridge the gap between the media's thirst and a brand’s desire.

When it comes to SEO, backlinks are the new currency. They're reframing our strategies, pushing us to view SEO as a powerful tool.

The use of artificial intelligence (AI) in marketing and communications has received a lot of attention, and for good reason.

PR is a powerful tool for strategic communication, but most of its potential still remains untapped!

Trends may come and go, but the power of a community is evergreen. Here’s how community engagement has become a game-changer for brands.

Public relations industry stands at the forefront of change. The responsibility falls squarely on our shoulders to actively cultivate a...

No amount of preparation is ever enough for a crisis. Here's our share of learnings on crisis management.

Social media platforms play an instrumental role in shaping public perception, making them indispensable tools for robust ORM strategies.

While engineering campaigns, the PR industry possesses the unique opportunity to advocate for diverse representation.

Traditionally, PR professionals relied on media outlets, such as newspapers, magazines, and TV networks, to disseminate their brand messages

The right PR presence can get your brand lots and lots of PDA. Read on and decide if you want to take it, or let go!

Leveraging user-generated content (UGC) for your brand can help you garner credibility, visibility, and brand loyalty.

Explore ethics in PR, addressing challenges effectively.