Embracing IoT requires a cultural shift. PR firms need to foster a culture that welcomes innovation

The Internet is a fertile breeding ground for trolls, characterized by their fake interactions, comments, and often, hidden identities.

Social listening shifts PR from a reactive stance to a proactive one.

Corporate communications is no longer about who shouts the loudest, but who communicates most effectively.

Inviting employees' views and suggestions, and acknowledging them, sends a strong message: every voice matters.

Whether it's internal communications or external PR campaigns, the principles remain intertwined – fostering resilience, and unity.

The transnational approach to crisis management is more than just a necessity; it's an opportunity.

When a crisis hits, the worst response is silence. This isn't the time for damage control - it's the time to build trust.

Voice searches and vocal SEO have moved on from a mere trend to a fundamental part of digital PR.

Public relations, in essence, is about shaping perception. For an app like Threads, this involves creating a narrative with potential users

PR professionals are not just storytellers; we are connectors too. We bridge the gap between the media's thirst and a brand’s desire.

When it comes to SEO, backlinks are the new currency. They're reframing our strategies, pushing us to view SEO as a powerful tool.

The use of artificial intelligence (AI) in marketing and communications has received a lot of attention, and for good reason.

PR is a powerful tool for strategic communication, but most of its potential still remains untapped!

Trends may come and go, but the power of a community is evergreen. Here’s how community engagement has become a game-changer for brands.

Public relations industry stands at the forefront of change. The responsibility falls squarely on our shoulders to actively cultivate a...

Boost your content ranking with this SEO checklist.

No amount of preparation is ever enough for a crisis. Here's our share of learnings on crisis management.

Social media platforms play an instrumental role in shaping public perception, making them indispensable tools for robust ORM strategies.

While engineering campaigns, the PR industry possesses the unique opportunity to advocate for diverse representation.