Data & PR: A Power Couple
Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.
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SPRD
Nov 4, 20223 min read
Here’s How Social Listening Can Boost Your Brand Image
There is so much being said around us but it can only be understood when we sit back and listen to it. Words don’t mean much if you don’t...
SPRD
Oct 21, 20222 min read
Why Your Start-Up Needs A Community
What does a community stand for? In most contexts, a community can be defined as a group of people who have something in common. Building...
SPRD
Sep 26, 20222 min read
Is Lead Generation Part Of Your PR Strategy?
How many people can you name who don’t use social media? Only about a handful, we’re guessing! With over 4 billion users and limitless...
SPRD
Sep 13, 20222 min read
MSMEs & Thought Leadership: A True Balancing Act
Every business leader aspires to become a thought leader in their respective field. One with the power to guide people while keeping in...
SPRD
Sep 12, 20222 min read
Keeping It Natural: The PR Edition
Branding on social media has seen a seismic shift in the type of content that brands push out today. The attention to detail is...
SPRD
Sep 2, 20222 min read
Twitter vs Instagram: Are You Customizing Your PR Content For Each?
When a brand decides to run a social media or PR campaign, they consider how it will be received by target audiences across a number of...
SPRD
Aug 23, 20222 min read
Tapping Into The Strength Of MSME Leaders
One of the problems MSMEs face is that of being an unknown quantity. The products and the brand both have trouble because they aren’t top...
SPRD
Aug 16, 20222 min read
Why A Digital-First PR Firm Is The Answer To All Your Questions
What you seek is seeking you! In a world where branding trumps everything, even a small mistake can lead to a catastrophe because of how...
SPRD
Aug 9, 20222 min read
Is Your PR Agency Digital-First?
The term ‘digitalization’ was first used by Robert Wachal in the year 1971, and honestly, have we looked back since then? Social media...
SPRD
Jul 26, 20223 min read
Profitable Digital Strategies That Your EdTech Company Could Use
Every once in a while, a brand needs inspiration to ideate, strategize, and plan for the future. Especially in digital marketing, where...
SPRD
May 25, 20223 min read
Unraveling The Magic of PR for SMEs
Owners of small and medium businesses are often stuck looking for ways to market their products and services cheaply, yet effectively....
SPRD
May 20, 20223 min read
Finding the right target audience: An pre-requisite for brand success
Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...
SPRD
May 16, 20222 min read
Brands and Meme Marketing: The Inevitable Match
The lines between creating content for a brand and creating content for purely entertainment purposes are becoming fainter with each...
SPRD
Mar 14, 20222 min read
What’s In Store For Influencer Marketing?
Our digital-first era has amplified the power of influencers in a number of areas, from politics and products to makeup to marketing. The...
SPRD
Mar 3, 20223 min read
Meme-ing It For Business Growth
Trapped at home for about two years? Meme your frustration out! Upset about a potential return to work from the office? Post a meme about...
SPRD
Dec 27, 20213 min read
Ready With A Reputation Management Strategy For 2022?
“The art of conversation lies in listening.” Malcolm Forbes The art of listening matters not only on a one-on-one level but to the...
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