Cancelled? Media Intelligence to your rescue!
Discover how media intelligence empowers businesses to navigate the challenges of the cancel culture.
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SPRD
Jun 22, 20233 min read
Crisis Management: From The Eyes Of A PR Agency
No amount of preparation is ever enough for a crisis. Here's our share of learnings on crisis management.
SPRD
May 1, 20233 min read
The Essential PR Toolkit Manual
PR activity is made of expertise & toolkits. It can be challenging to gather them together. Here’s a summarized PR toolkit manual for you.
SPRD
Dec 28, 20223 min read
PR Trends To Help You Soar Higher In 2023
What's in a trend? Trends are like additional boosters to your public relations campaigns. As PR pros, trends tell us what the hot topics...
SPRD
Dec 14, 20224 min read
New Age Journalism: The Rise And Evolution Of News
What is humanity without a voice? Powerless. Quiet. Disconnected. Human beings have always been driven by opinions and expressions,...
SPRD
Dec 2, 20222 min read
Why AI Shouldn't Be Your Only Option During A Crisis
PR is one of the newest industries to adopt AI technology. Frequently associated with clichés such as "The Terminator" and "The Matrix,"...
SPRD
Aug 16, 20222 min read
Why A Digital-First PR Firm Is The Answer To All Your Questions
What you seek is seeking you! In a world where branding trumps everything, even a small mistake can lead to a catastrophe because of how...
SPRD
May 20, 20223 min read
Finding the right target audience: An pre-requisite for brand success
Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...
SPRD
Mar 3, 20223 min read
Meme-ing It For Business Growth
Trapped at home for about two years? Meme your frustration out! Upset about a potential return to work from the office? Post a meme about...
SPRD
Feb 24, 20223 min read
Inclusion, Diversity, and Equity at the Forefront of PR Agencies
Let’s be honest, as professionals in communications, we do a hell of a lot of talking. We engage the masses through our posts, hashtags,...
SPRD
Feb 4, 20223 min read
Are PR Firms Becoming Content Marketing Agencies?
The rise of social media brought with it a sea of diverse content in recent years. As a result, the very concept of traditional PR...
SPRD
Dec 3, 20203 min read
Hiring In PR: The Diversity & Inclusion Checklist
‘Agency life’ often comes with the (fairly accurate) notion that someone with an old t-shirt, comfortable jeans, coloured hair and...
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