communication | SPRD 2/3

Navigating Ethical Dilemmas in PR Industry

SPRD

May 30, 20233 min read

Public Relations

Navigating Ethical Dilemmas in PR Industry

Explore ethics in PR, addressing challenges effectively.

Storytelling in PR: A Tale As Old As Time

SPRD

May 16, 20233 min read

Public Relations

Storytelling in PR: A Tale As Old As Time

In a world where attention is fleeting, captivating an audience is a rare superpower.

SPRD

May 1, 20233 min read

Public Relations

The Essential PR Toolkit Manual

PR activity is made of expertise & toolkits. It can be challenging to gather them together. Here’s a summarized PR toolkit manual for you.

SPRD

Apr 5, 20234 min read

Regional Media

Local Love: How Trust in Regional Media Boosts Brand Loyalty

Unleash the power of regional media for your brand. Know how!

Where Does The Trouble Lie @ Influencer Content?

SPRD

Jan 20, 20233 min read

Public Relations

Where Does The Trouble Lie @ Influencer Content?

With influencers ruling the social world, it is worth thinking about how influencer-generated content must affect a brand and its product. W

Sustainable PR: The “Always-On” Strategy

SPRD

Dec 7, 20223 min read

Sustainable PR: The “Always-On” Strategy

Sustainability in all its essence means making enough available even for future use. The word however is often taken into context with...

Why AI Shouldn't Be Your Only Option During A Crisis

SPRD

Dec 2, 20222 min read

AI & PR

Why AI Shouldn't Be Your Only Option During A Crisis

PR is one of the newest industries to adopt AI technology. Frequently associated with clichés such as "The Terminator" and "The Matrix,"...

SPRD

Nov 17, 20222 min read

Data Analytics

Data & PR: A Power Couple

Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.

SPRD

Oct 21, 20222 min read

Why Your Start-Up Needs A Community

What does a community stand for? In most contexts, a community can be defined as a group of people who have something in common. Building...

MSMEs & Thought Leadership: A True Balancing Act

SPRD

Sep 13, 20222 min read

MSMEs & Thought Leadership: A True Balancing Act

Every business leader aspires to become a thought leader in their respective field. One with the power to guide people while keeping in...

SPRD

Aug 9, 20222 min read

Is Your PR Agency Digital-First?

The term ‘digitalization’ was first used by Robert Wachal in the year 1971, and honestly, have we looked back since then? Social media...

SPRD

May 20, 20223 min read

Finding the right target audience: An pre-requisite for brand success

Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...

SPRD

Mar 3, 20223 min read

Meme-ing It For Business Growth

Trapped at home for about two years? Meme your frustration out! Upset about a potential return to work from the office? Post a meme about...

Ready With A Reputation Management Strategy For 2022?

SPRD

Dec 27, 20213 min read

Ready With A Reputation Management Strategy For 2022?

“The art of conversation lies in listening.” Malcolm Forbes The art of listening matters not only on a one-on-one level but to the...

SPRD

Oct 28, 20211 min read

SPRD wins SILVER for Best Use of Content at the AdGully IMAGEXX 2021!

Spectacular storytelling has the capacity to turn heads, change minds and leave a mark on people’s hearts. That’s what SPRDing the good...

SPRD

Oct 28, 20211 min read

SPRD wins GOLD at the 2021 ACEF Content Marketing & Content Creators Awards!

From day one, we set out on a mission to tell our client’s story, SPRD their vibe and amplify their voice to the world. Every bit of what...

SPRD

Oct 28, 20211 min read

SPRD wins BRONZE at the 11th PRCI Excellence Awards

Well, we couldn’t have said it better ourselves. There’s no better feeling than bagging an award for pouring our heart and soul into...

Meet The Top Trends That CMOs Are Eyeing

SPRD

Oct 28, 20212 min read

Meet The Top Trends That CMOs Are Eyeing

Build a community before inspiring a purchase! You definitely read that right. Nike and other large brands are proactively exercising a...

SPRD

Sep 13, 20212 min read

Answering the ‘Does PR Work?’ Question!

According to Buffer, 82% of PR pros don’t know how to evaluate the ROI of their PR campaign. Back in the day, the PR metrics that...

PR Measurement Tools - How Not To Break The Bank.

SPRD

Aug 20, 20213 min read

PR Measurement Tools - How Not To Break The Bank.

One of the main pillars of communication that impacts a brand’s value is Public Relations aka it’s ‘PR’ activities. The importance of PR...