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SPRD
Jun 7, 20234 min read
Are You Getting Enough PDA?
The right PR presence can get your brand lots and lots of PDA. Read on and decide if you want to take it, or let go!
SPRD
May 30, 20233 min read
Navigating Ethical Dilemmas in PR Industry
Explore ethics in PR, addressing challenges effectively.
SPRD
May 16, 20233 min read
Storytelling in PR: A Tale As Old As Time
In a world where attention is fleeting, captivating an audience is a rare superpower.
SPRD
May 1, 20233 min read
The Essential PR Toolkit Manual
PR activity is made of expertise & toolkits. It can be challenging to gather them together. Here’s a summarized PR toolkit manual for you.
SPRD
Apr 5, 20234 min read
Local Love: How Trust in Regional Media Boosts Brand Loyalty
Unleash the power of regional media for your brand. Know how!
SPRD
Jan 20, 20233 min read
Where Does The Trouble Lie @ Influencer Content?
With influencers ruling the social world, it is worth thinking about how influencer-generated content must affect a brand and its product. W
SPRD
Dec 7, 20223 min read
Sustainable PR: The “Always-On” Strategy
Sustainability in all its essence means making enough available even for future use. The word however is often taken into context with...
SPRD
Dec 2, 20222 min read
Why AI Shouldn't Be Your Only Option During A Crisis
PR is one of the newest industries to adopt AI technology. Frequently associated with clichés such as "The Terminator" and "The Matrix,"...
SPRD
Nov 17, 20222 min read
Data & PR: A Power Couple
Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.
SPRD
Oct 21, 20222 min read
Why Your Start-Up Needs A Community
What does a community stand for? In most contexts, a community can be defined as a group of people who have something in common. Building...
SPRD
Sep 13, 20222 min read
MSMEs & Thought Leadership: A True Balancing Act
Every business leader aspires to become a thought leader in their respective field. One with the power to guide people while keeping in...
SPRD
Aug 9, 20222 min read
Is Your PR Agency Digital-First?
The term ‘digitalization’ was first used by Robert Wachal in the year 1971, and honestly, have we looked back since then? Social media...
SPRD
May 20, 20223 min read
Finding the right target audience: An pre-requisite for brand success
Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...
SPRD
Mar 3, 20223 min read
Meme-ing It For Business Growth
Trapped at home for about two years? Meme your frustration out! Upset about a potential return to work from the office? Post a meme about...
SPRD
Dec 27, 20213 min read
Ready With A Reputation Management Strategy For 2022?
“The art of conversation lies in listening.” Malcolm Forbes The art of listening matters not only on a one-on-one level but to the...
SPRD
Oct 28, 20211 min read
SPRD wins SILVER for Best Use of Content at the AdGully IMAGEXX 2021!
Spectacular storytelling has the capacity to turn heads, change minds and leave a mark on people’s hearts. That’s what SPRDing the good...
SPRD
Oct 28, 20211 min read
SPRD wins GOLD at the 2021 ACEF Content Marketing & Content Creators Awards!
From day one, we set out on a mission to tell our client’s story, SPRD their vibe and amplify their voice to the world. Every bit of what...
SPRD
Oct 28, 20211 min read
SPRD wins BRONZE at the 11th PRCI Excellence Awards
Well, we couldn’t have said it better ourselves. There’s no better feeling than bagging an award for pouring our heart and soul into...
SPRD
Oct 28, 20212 min read
Meet The Top Trends That CMOs Are Eyeing
Build a community before inspiring a purchase! You definitely read that right. Nike and other large brands are proactively exercising a...
SPRD
Sep 13, 20212 min read
Answering the ‘Does PR Work?’ Question!
According to Buffer, 82% of PR pros don’t know how to evaluate the ROI of their PR campaign. Back in the day, the PR metrics that...
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