One of the main pillars of communication that impacts a brand’s value is Public Relations aka it’s ‘PR’ activities. The importance of PR...

What’s the big deal about a tech company that offers financial services? Well, ask the target audiences who have been rapidly consuming...

Five years ago, it was implausible that artists, travellers, bloggers, chefs or even the next-door homemaker would have the power to...

The global LGBTQIA+ population was estimated to be about 480 million in 2018 with an aggregate annual global spending power of more than...

Let’s start with a simple question – Why does branding matter? The answer to this question has seen a dramatic shift from brands being...

The right words, said in the right tone and at the right time often define what a brand truly stands for. Like most industries, public...

Have you ever received an email from your company that was both relevant and engaging? If yes, then chances are that your organization...

Modern marketers are often faced with a number of tricky challenges when navigating through our information-drenched world. Getting their...

The most significant takeaway of 2020 for most brands is to be able to pivot at a moment’s notice. Time and tide wait for no man and so...

Public relations is all about learning, re-learning and sometimes even starting from scratch. Consumers are constantly watching what a...

With nearly 92% of marketers turning to influencer marketing, the PR industry will undoubtedly witness an upsurge in investments – World...

2020 has been compared to the likes of the recession in 2001, the financial crisis in 2008, and even the unrest caused by the wave of...

Did you know? One of the top reasons that employees quit their jobs is – Communications? Or, rather the lack of it. In order to drive...

Every year, the dynamics of the workplace change. This year especially, communication has transformed on all fronts. According to...

People with unique communication and leadership skills propel a company towards growth. They can make their organization function like a...