A Guide to Meaningful Metric Measurements
Learn how to avoid common PR measurement mistakes and refine your strategies for better ROI.
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SPRD
Jan 304 min read
Data-backed Storytelling: A New Chapter in Business Communications
Discover what is data-driven storytelling, how it benefits your business, and how to incorporate it into your PR campaign.
SPRD
Jan 233 min read
Cracking The Code: The Best Global PR Practices
Is there a playbook to unlock success in PR? Learn how the world's most recognised brands employ best PR practices to create lasting impact
SPRD
Jan 23 min read
Revolutionising PR: The DEI Imperative
Explore the transformative force of Diversity, Equity, and Inclusion in modern PR.
SPRD
Sep 1, 20233 min read
Let Your Online Reviews Do The Talking
Acknowledging online reviews can be the reality check that you need to step up your PR game. Know how.
SPRD
Aug 9, 20233 min read
Smart PR in the IoT Age
Embracing IoT requires a cultural shift. PR firms need to foster a culture that welcomes innovation
SPRD
Jul 25, 20234 min read
The Domino Effect: How One Crisis Can Impact the Reputation of an Entire Industry
When a crisis hits, the worst response is silence. This isn't the time for damage control - it's the time to build trust.
SPRD
Dec 14, 20224 min read
New Age Journalism: The Rise And Evolution Of News
What is humanity without a voice? Powerless. Quiet. Disconnected. Human beings have always been driven by opinions and expressions,...
SPRD
Dec 2, 20222 min read
Why AI Shouldn't Be Your Only Option During A Crisis
PR is one of the newest industries to adopt AI technology. Frequently associated with clichés such as "The Terminator" and "The Matrix,"...
SPRD
Nov 17, 20222 min read
Data & PR: A Power Couple
Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.
SPRD
Aug 20, 20213 min read
PR Measurement Tools - How Not To Break The Bank.
One of the main pillars of communication that impacts a brand’s value is Public Relations aka it’s ‘PR’ activities. The importance of PR...
SPRD
Jul 28, 20213 min read
Why Should FinTech Companies Work With PR Agencies?
What’s the big deal about a tech company that offers financial services? Well, ask the target audiences who have been rapidly consuming...
SPRD
Dec 4, 20203 min read
SEO & PR : Here’s Everything You Need To Know In 2021
Google processes an average of over 3.5 billion searches per day and 1.2 trillion searches annually! Let that sink in. With more than...
SPRD
Dec 1, 20203 min read
Using Data To Drive Explosive Digital Content In PR
What exactly is explosive content? It’s a piece of communication that provides a unique perspective, backed by data, and changes one’s...
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