influencer | SPRD

Jun 33 min read

Influencing Gen Z: The A to Z of Crafting PR Impactful Strategies

In this ever-evolving digital world, how can businesses fine-tune their strategies to capture the attention of Gen Z?

Mar 313 min read

From Expertise to Influence: Making Your Mark as a Thought Leader

How to become a thought leader 101. Explore the science of influencing and the steps involved behind it.

Jan 233 min read

Cracking The Code: The Best Global PR Practices

Is there a playbook to unlock success in PR? Learn how the world's most recognised brands employ best PR practices to create lasting impact

Jan 55 min read

The Evolving Landscape of PR Trends in 2024

PR trends for 2024: From AI fusion to micro-influencers and storytelling dominance, a comprehensive guide to industry transformations.

Jun 9, 20234 min read

Trends or Testimonials: What’s Killing Influencer Marketing?

Is influencer marketing dying? Statistics say it’s still alive for marketers, but audiences claim that its effectiveness is not as strong.

Jan 20, 20233 min read

Where Does The Trouble Lie @ Influencer Content?

With influencers ruling the social world, it is worth thinking about how influencer-generated content must affect a brand and its product. W

Sep 26, 20222 min read

Is Lead Generation Part Of Your PR Strategy?

How many people can you name who don’t use social media? Only about a handful, we’re guessing! With over 4 billion users and limitless...

Mar 14, 20222 min read

What’s In Store For Influencer Marketing?

Our digital-first era has amplified the power of influencers in a number of areas, from politics and products to makeup to marketing. The...

Jun 30, 20213 min read

Influencer Marketing In The 21st Century: The Do's And Don'ts

Five years ago, it was implausible that artists, travellers, bloggers, chefs or even the next-door homemaker would have the power to...