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SPRD
Jun 3, 20243 min read
Influencing Gen Z: The A to Z of Crafting PR Impactful Strategies
In this ever-evolving digital world, how can businesses fine-tune their strategies to capture the attention of Gen Z?
SPRD
Mar 31, 20243 min read
From Expertise to Influence: Making Your Mark as a Thought Leader
How to become a thought leader 101. Explore the science of influencing and the steps involved behind it.
SPRD
Jan 23, 20243 min read
Cracking The Code: The Best Global PR Practices
Is there a playbook to unlock success in PR? Learn how the world's most recognised brands employ best PR practices to create lasting impact
SPRD
Jan 5, 20245 min read
The Evolving Landscape of PR Trends in 2024
PR trends for 2024: From AI fusion to micro-influencers and storytelling dominance, a comprehensive guide to industry transformations.
SPRD
Jun 9, 20234 min read
Trends or Testimonials: What’s Killing Influencer Marketing?
Is influencer marketing dying? Statistics say it’s still alive for marketers, but audiences claim that its effectiveness is not as strong.
SPRD
Jan 20, 20233 min read
Where Does The Trouble Lie @ Influencer Content?
With influencers ruling the social world, it is worth thinking about how influencer-generated content must affect a brand and its product. W
SPRD
Sep 26, 20222 min read
Is Lead Generation Part Of Your PR Strategy?
How many people can you name who don’t use social media? Only about a handful, we’re guessing! With over 4 billion users and limitless...
SPRD
Mar 14, 20222 min read
What’s In Store For Influencer Marketing?
Our digital-first era has amplified the power of influencers in a number of areas, from politics and products to makeup to marketing. The...
SPRD
Jun 30, 20213 min read
Influencer Marketing In The 21st Century: The Do's And Don'ts
Five years ago, it was implausible that artists, travellers, bloggers, chefs or even the next-door homemaker would have the power to...
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