influencer | SPRD

Influencing Gen Z: The A to Z of Crafting PR Impactful Strategies

In this ever-evolving digital world, how can businesses fine-tune their strategies to capture the attention of Gen Z?

Jun 3, 20243 min read

How to become a thought leader 101. Explore the science of influencing and the steps involved behind it.

Mar 31, 20243 min read

Is there a playbook to unlock success in PR? Learn how the world's most recognised brands employ best PR practices to create lasting impact

Jan 23, 20243 min read

PR trends for 2024: From AI fusion to micro-influencers and storytelling dominance, a comprehensive guide to industry transformations.

Jan 5, 20245 min read

Is influencer marketing dying? Statistics say it’s still alive for marketers, but audiences claim that its effectiveness is not as strong.

Jun 9, 20234 min read

With influencers ruling the social world, it is worth thinking about how influencer-generated content must affect a brand and its product. W

Jan 20, 20233 min read

How many people can you name who don’t use social media? Only about a handful, we’re guessing! With over 4 billion users and limitless...

Sep 26, 20222 min read

Our digital-first era has amplified the power of influencers in a number of areas, from politics and products to makeup to marketing. The...

Mar 14, 20222 min read

Five years ago, it was implausible that artists, travellers, bloggers, chefs or even the next-door homemaker would have the power to...

Jun 30, 20213 min read