marketing | SPRD

Dec 6, 20235 min read

The Vanguard of Visibility: Thought Leadership as a PR Game Changer

In every professional arena, there are certain names that immediately spring to mind as the flag-bearers of expertise and innovation.

Nov 14, 20235 min read

People, not Brands

The transformative power of PR is deeply rooted in the ancient art of storytelling.

Oct 6, 20234 min read

Building Bridges, Not Just Brands: The Rise of Community-Driven Marketing

In this modern era, the narrative isn’t just crafted by what a brand communicates, but more critically by what people share with their peers

Oct 21, 20222 min read

Why Your Start-Up Needs A Community

What does a community stand for? In most contexts, a community can be defined as a group of people who have something in common. Building...

Jul 26, 20223 min read

Profitable Digital Strategies That Your EdTech Company Could Use

Every once in a while, a brand needs inspiration to ideate, strategize, and plan for the future. Especially in digital marketing, where...

May 20, 20223 min read

Finding the right target audience: An pre-requisite for brand success

Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...

May 16, 20222 min read

Brands and Meme Marketing: The Inevitable Match

The lines between creating content for a brand and creating content for purely entertainment purposes are becoming fainter with each...

Jun 30, 20213 min read

Influencer Marketing In The 21st Century: The Do's And Don'ts

Five years ago, it was implausible that artists, travellers, bloggers, chefs or even the next-door homemaker would have the power to...

Jan 11, 20213 min read

Make Room For Influencer Marketing In Your PR Strategy

With nearly 92% of marketers turning to influencer marketing, the PR industry will undoubtedly witness an upsurge in investments – World...