What does a community stand for? In most contexts, a community can be defined as a group of people who have something in common. Building...

Building a start-up takes an ample amount of hard work, time management, and resources. However, what lies at the core of it is a...

How many people can you name who don’t use social media? Only about a handful, we’re guessing! With over 4 billion users and limitless...

Every business leader aspires to become a thought leader in their respective field. One with the power to guide people while keeping in...

Branding on social media has seen a seismic shift in the type of content that brands push out today. The attention to detail is...

When a brand decides to run a social media or PR campaign, they consider how it will be received by target audiences across a number of...

What you seek is seeking you! In a world where branding trumps everything, even a small mistake can lead to a catastrophe because of how...

The term ‘digitalization’ was first used by Robert Wachal in the year 1971, and honestly, have we looked back since then? Social media...

Owners of small and medium businesses are often stuck looking for ways to market their products and services cheaply, yet effectively....

Trapped at home for about two years? Meme your frustration out! Upset about a potential return to work from the office? Post a meme about...

Public relations measurement and evaluation are essential elements in the creation of successful communications programs. While there is...

Public relations is all about learning, re-learning and sometimes even starting from scratch. Consumers are constantly watching what a...

With nearly 92% of marketers turning to influencer marketing, the PR industry will undoubtedly witness an upsurge in investments – World...

2020 has been compared to the likes of the recession in 2001, the financial crisis in 2008, and even the unrest caused by the wave of...