Building Bridges, Not Just Brands: The Rise of Community-Driven Marketing
In this modern era, the narrative isn’t just crafted by what a brand communicates, but more critically by what people share with their peers
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SPRD
Sep 25, 20235 min read
Feedback or Frenzy? The Cancel Culture Era!
'Cancel culture' might seem like just another internet trend where people call out mistakes. Read our blog to know more.
SPRD
Sep 18, 20234 min read
From Buzz to Purpose - Perception Refinement through Brand Activism
Unlock the power of Brand Activism and drive a revolutionary change. Read the blog to learn perception refinement through brand activism.
SPRD
Sep 7, 20234 min read
Diverse Minds, Viral Campaigns
In a world where every PR agency is striving for the next viral campaign, neurodiversity can be your competitive edge.
SPRD
Aug 14, 20234 min read
What’s The Difference Between Social Listening & Social Monitoring?
Understanding your audiences’ sentiments, preferences, and pain points creates a space for you to tailor your communication.
SPRD
Aug 9, 20233 min read
Smart PR in the IoT Age
Embracing IoT requires a cultural shift. PR firms need to foster a culture that welcomes innovation
SPRD
Jul 31, 20232 min read
The Anatomy of Effective Internal Communications
Inviting employees' views and suggestions, and acknowledging them, sends a strong message: every voice matters.
SPRD
Jul 27, 20233 min read
Crisis Management Across Borders: Cultural Nuances in ORM Practices
The transnational approach to crisis management is more than just a necessity; it's an opportunity.
SPRD
Jul 24, 20233 min read
Hey Google, How Does Vocal SEO Work In PR?
Voice searches and vocal SEO have moved on from a mere trend to a fundamental part of digital PR.
SPRD
Jul 24, 20233 min read
PR and ORM Strategies for Driving App Adoption on Threads
Public relations, in essence, is about shaping perception. For an app like Threads, this involves creating a narrative with potential users
SPRD
Jul 18, 20233 min read
A PR Professional's Guide to Nurturing Media Relationships
PR professionals are not just storytellers; we are connectors too. We bridge the gap between the media's thirst and a brand’s desire.
SPRD
Jul 13, 20232 min read
The Role of AI in Corporate Communications: Friend or Foe?
The use of artificial intelligence (AI) in marketing and communications has received a lot of attention, and for good reason.
SPRD
Jun 29, 20233 min read
Public Relations: The X-Factor in Your Marketing Strategy
PR is a powerful tool for strategic communication, but most of its potential still remains untapped!
SPRD
Jun 29, 20233 min read
Leveraging the Power of Community: A PR Story
Trends may come and go, but the power of a community is evergreen. Here’s how community engagement has become a game-changer for brands.
SPRD
Jun 21, 20233 min read
Social Media & Employee Advocacy: A Powerful PR Duo
Social media platforms play an instrumental role in shaping public perception, making them indispensable tools for robust ORM strategies.
SPRD
Jun 19, 20232 min read
Is The PR Industry Truly Inclusive?
While engineering campaigns, the PR industry possesses the unique opportunity to advocate for diverse representation.
SPRD
Jun 14, 20232 min read
Digital PR Domination: How To Reach More Audiences
Traditionally, PR professionals relied on media outlets, such as newspapers, magazines, and TV networks, to disseminate their brand messages
SPRD
Jun 7, 20234 min read
Are You Getting Enough PDA?
The right PR presence can get your brand lots and lots of PDA. Read on and decide if you want to take it, or let go!
SPRD
Jun 6, 20233 min read
Amplify Your PR Presence With User Generated Content
Leveraging user-generated content (UGC) for your brand can help you garner credibility, visibility, and brand loyalty.
SPRD
May 30, 20233 min read
Navigating Ethical Dilemmas in PR Industry
Explore ethics in PR, addressing challenges effectively.
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