Acceptance is about acknowledging the mistake, taking responsibility, and moving forward with corrective measures.

In this modern era, the narrative isn’t just crafted by what a brand communicates, but more critically by what people share with their peers

'Cancel culture' might seem like just another internet trend where people call out mistakes. Read our blog to know more.

Unlock the power of Brand Activism and drive a revolutionary change. Read the blog to learn perception refinement through brand activism.

In a world where every PR agency is striving for the next viral campaign, neurodiversity can be your competitive edge.

Understanding your audiences’ sentiments, preferences, and pain points creates a space for you to tailor your communication.

Embracing IoT requires a cultural shift. PR firms need to foster a culture that welcomes innovation

Inviting employees' views and suggestions, and acknowledging them, sends a strong message: every voice matters.

The transnational approach to crisis management is more than just a necessity; it's an opportunity.

Voice searches and vocal SEO have moved on from a mere trend to a fundamental part of digital PR.

Public relations, in essence, is about shaping perception. For an app like Threads, this involves creating a narrative with potential users

PR professionals are not just storytellers; we are connectors too. We bridge the gap between the media's thirst and a brand’s desire.

The use of artificial intelligence (AI) in marketing and communications has received a lot of attention, and for good reason.

PR is a powerful tool for strategic communication, but most of its potential still remains untapped!

Trends may come and go, but the power of a community is evergreen. Here’s how community engagement has become a game-changer for brands.

Social media platforms play an instrumental role in shaping public perception, making them indispensable tools for robust ORM strategies.

While engineering campaigns, the PR industry possesses the unique opportunity to advocate for diverse representation.

Traditionally, PR professionals relied on media outlets, such as newspapers, magazines, and TV networks, to disseminate their brand messages

The right PR presence can get your brand lots and lots of PDA. Read on and decide if you want to take it, or let go!

Leveraging user-generated content (UGC) for your brand can help you garner credibility, visibility, and brand loyalty.