Unraveling The Magic of PR for SMEs
Owners of small and medium businesses are often stuck looking for ways to market their products and services cheaply, yet effectively....
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SPRD
May 20, 20223 min read
Finding the right target audience: An pre-requisite for brand success
Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...
SPRD
May 16, 20222 min read
Brands and Meme Marketing: The Inevitable Match
The lines between creating content for a brand and creating content for purely entertainment purposes are becoming fainter with each...
SPRD
May 4, 20222 min read
Putting The Secret Weapon to Work: Newsjacking in PR
Although newsjacking may seem like a complex term, it actually refers to hijacking current news to talk about a client’s brand or...
SPRD
Feb 24, 20223 min read
Inclusion, Diversity, and Equity at the Forefront of PR Agencies
Let’s be honest, as professionals in communications, we do a hell of a lot of talking. We engage the masses through our posts, hashtags,...
SPRD
Feb 4, 20223 min read
Are PR Firms Becoming Content Marketing Agencies?
The rise of social media brought with it a sea of diverse content in recent years. As a result, the very concept of traditional PR...
SPRD
Jan 27, 20223 min read
How effectively are you measuring your PR efforts?
Public relations measurement and evaluation are essential elements in the creation of successful communications programs. While there is...
SPRD
Oct 28, 20211 min read
SPRD wins SILVER for Best Use of Content at the AdGully IMAGEXX 2021!
Spectacular storytelling has the capacity to turn heads, change minds and leave a mark on people’s hearts. That’s what SPRDing the good...
SPRD
Oct 28, 20211 min read
SPRD wins BRONZE at the 11th PRCI Excellence Awards
Well, we couldn’t have said it better ourselves. There’s no better feeling than bagging an award for pouring our heart and soul into...
SPRD
Oct 28, 20212 min read
Meet The Top Trends That CMOs Are Eyeing
Build a community before inspiring a purchase! You definitely read that right. Nike and other large brands are proactively exercising a...
SPRD
Oct 14, 20212 min read
The Public Relations Guide for Tech Companies
When it comes to talking about technology, there’s definitely more to communicate than what meets the eye. And with the current digital...
SPRD
Sep 13, 20212 min read
Answering the ‘Does PR Work?’ Question!
According to Buffer, 82% of PR pros don’t know how to evaluate the ROI of their PR campaign. Back in the day, the PR metrics that...
SPRD
Aug 20, 20213 min read
PR Measurement Tools - How Not To Break The Bank.
One of the main pillars of communication that impacts a brand’s value is Public Relations aka it’s ‘PR’ activities. The importance of PR...
SPRD
Jul 28, 20213 min read
Why Should FinTech Companies Work With PR Agencies?
What’s the big deal about a tech company that offers financial services? Well, ask the target audiences who have been rapidly consuming...
SPRD
Jun 22, 20213 min read
Pride, Brands and Beyond: What It Takes To Be An Ally
The global LGBTQIA+ population was estimated to be about 480 million in 2018 with an aggregate annual global spending power of more than...
SPRD
Jun 1, 20213 min read
What Happens To Brands Without A ‘Purpose’?
Let’s start with a simple question – Why does branding matter? The answer to this question has seen a dramatic shift from brands being...
SPRD
May 21, 20213 min read
Is It Time For Less Content And More Compassion?
The right words, said in the right tone and at the right time often define what a brand truly stands for. Like most industries, public...
SPRD
Feb 22, 20213 min read
Public Relations & Brand Building: A Match Made In Heaven
Modern marketers are often faced with a number of tricky challenges when navigating through our information-drenched world. Getting their...
SPRD
Jan 18, 20213 min read
Five Rookie Mistakes That Seasoned PR Pros Fall Prey To
Public relations is all about learning, re-learning and sometimes even starting from scratch. Consumers are constantly watching what a...
SPRD
Jan 11, 20213 min read
Make Room For Influencer Marketing In Your PR Strategy
With nearly 92% of marketers turning to influencer marketing, the PR industry will undoubtedly witness an upsurge in investments – World...
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