Zee Entertainment

S E R V I C E

ONLINE REPUTATION MANAGEMENT & EMPLOYER BRANDING

As the ORM partner for the employer branding & corporate brand mandate pages of this entertainment giant, the team at SPRD closely monitors the main page alongside 18 affiliate pages on social media. Here’s a glimpse of the ongoing ORM work on the brand:

Monitoring all mentions pertaining to the talent brand across social media handles and job/company review portals like Glassdoor.

Ensuring timely, authentic, reader-friendly responses to queries and complaints, resulting in quick resolution.

Suggesting best possible ways to deal with critical mentions and cases.

Compiling a detailed monthly ORM report with sentiment analysis classified into nature and types.

IMPACT

Overall Mentions (February 21 - June 23)

Social Media - 7720
Responded - 627
Glassdoor - 232
Response rate increased by 1% if compared with the first three months